Cyber Criminals Have Small Businesses In Crosshairs, Says Report

support is still a new service category and creating a market and meeting consumer demand for subscription-based services required an innovative marketing approach. So we invented a “Serve to Sell” model for ourselves. Similar to antivirus products, and now mobile games, we want as many people to try our service as possible, and then we use that service-experience to upsell our subscription-based all-you-can-eat tech support, which many think is a pretty good deal at $169/year. We call it “try it before you buy it.” It works well. The trick, of course, is not to turn anyone off in the sales process. For this reason, we have focused on creating a terrific service experience; we audit 30% of our agent engagements through KPMG and have CSAT rates that our amongst the highest in the world for any type of CE service or product, not just tech support. But this is the new world of total transparency. Any type of flaw or snafu can be broadcast and amplified. It’s thumbs up or thumbs down. That